Social media has exploded in the last few years and everybody wants a piece of it. The million-dollar question is how to boost social media and increase engagement with your audience. Eye-popping images, catchy captions and trendy hashtags are all vital – but today we will go beyond the basics. Below are three crucial tips to focus on that will skyrocket your social media presence.
- Have a Goal!
- What Channels to Focus on?
- Rely on Analytics.
Have a Goal!
How can you measure success without a goal? Engagement on social media is nice, but is your company looking to just have the likes, shares and comments? Or are you looking to for ways about how to boost social media and convert followers into customers, drive traffic to your website and increase revenue?
When you establish a goal, you can tailor your approach accordingly. You might get the most interaction when you post at night, but to achieve your goal of website inbound traffic you should post during the day. Having a clear goal will allow you to steer your actions in the right direction.
What Channels to Focus on?
Social media is any platform that allows users to share content. They range from Facebook, Instagram, and LinkedIn all the way to Pinterest, Reddit and even Yelp. Assuming your business audience is most active in your preferred social media can be dangerous.
To know what platforms to target you need to perform a demographic and a psychographic evaluation of your target audience. Then, start to invest in those platforms that your target audience is most engaged with.
Rely on Analytics to Learn How to Boost Social Media
Analyzing data is the boring side of social media – but it is extremely valuable. Discovering what is the best time to post, what kind of content works best and which posts perform best are just some of the golden nuggets you can extract from analytics.
Gone are the days where a marketer would solely rely on their gut to make decisions. With all the numbers hiding in plain sight, it is silly not to analyze them to learn the full story, test new ideas and improve upon your efforts. Are you not getting the results you wished? Try a new approach and let the numbers tell you how your changes performed.
Need help on how to boost social media and increasing engagement with your audience? Let us help you!