The Secrets to Marketing Blog
The latest marketing trends and tips!
Marketing is a fascinating and ever-changing field, full of new trends and innovations. If you want to stay on top of the latest marketing news and insights, you need to check out our blog! Here, you’ll find insightful articles and resources on everything from web design to SEO and email marketing.
Whether you’re a seasoned marketing professional or just getting started in the field, there’s sure to be something here that will interest and inspire you. So check out our amazing blogs today and stay up-to-date on all the latest marketing trends!
Shoppers Started Finding the Products Before They Knew the Brand
Most of the target keywords were buried beyond Google’s top 100. After a long, stubborn climb, estimated organic traffic grew more than 60x, driven almost entirely by shoppers who did not yet know the brand.
88% Fewer Vacancies. Then We Paused Google Ads.
The facility began the summer with many units to fill. Three months later, there was almost nothing left to advertise. The real win was not more traffic. It was knowing exactly when to stop.
75% More Sales. Then Google Ads Became the Store’s #1 Channel.
No secret setting. No single heroic campaign. After 18 months of testing, cutting waste, and following the sales, Google paid ad sales rose more than 75%, making Google Ads the store’s leading sales channel.
Email Revenue Grew 600%. The Strategy Was Not “Send More.”
The list was not too small. The emails were simply too easy to ignore. We stopped treating every send like a product catalog, and email-attributed revenue grew by more than 600%.
Cravo Marketing Founder Peter Porr Featured by SDVoyager
Cravo Marketing Founder Peter Porr Featured by SDVoyager Cravo Marketing is proud to share that our founder and CEO, Peter Porr, was recently featured by SDVoyager in its Hidden Gems series. The interview gave Peter the opportunity to share the story behind Cravo...
The Website Speed Tax: How Milliseconds Are Costing You Thousands
This article was 100% created by a human Website speed is not measured in seconds; it is measured in conversion rates, SEO rankings, GEO visibility, email marketing engagement, and paid ads cost-per-click. According to a 2016 Google study, 53% of users leave a website...
The Foundation of Digital Success: A High-Performing Website
Your website is the centerpiece of your digital strategy. SEO, paid ads, email marketing, and even AI-driven search experiences all point people back to the same destination: your website. When it performs well, every channel you invest in becomes more effective. When...
SEO vs GEO: Where Should Small Businesses Invest in 2025?
For the past two years, there has been no shortage of headlines asking the same dramatic question: “Is SEO dead?” and "Has AI Made Classic Digital Marketing Obsolete?". The rise of ChatGPT and AI-driven tools has certainly changed the way people look for answers...
AI Search Trends: What SMBs Need to Know
The way people search for information is changing. With tools like ChatGPT rising in popularity, search no longer means typing a few keywords into Google. Today, conversational AI tools are helping users get personalized, detailed answers instantly. For small...
Has AI Made Classic Digital Marketing Obsolete?
If you're running an online store or generating leads for your business, you've likely faced a tough question recently. Should you invest in AI to boost your store and capture leads, or stick to tried-and-true traditional methods like paid ads and SEO? As AI continues...
The Secret to Cutting Google Ads Costs? Optimizing Your Website
If you're running Google Ads, you might wonder why you also need to invest time in optimizing your website. After all, you're paying for ads - isn’t that enough? The truth is, your website is the foundation of your ad campaigns, and even the best-crafted ads can’t...
What is Product Marketing? A Detailed Guide for Small and Medium Businesses
Successful businesses often excel in an area that many overlook: product marketing. But what is product marketing, and why is it essential for your small or medium business? This comprehensive guide explores everything you need to know about product marketing, from...
Cravo Named in 2025’s Best Web Design Companies by Rankwatch
Setting new benchmarks in excellence, Cravo Marketing has officially been named one of the Top Web Design Companies of 2025 by Rankwatch! This prestigious award is a testament to our unwavering commitment to delivering innovative web design solutions that empower...
Every Great Website Starts with Excellent UX Design
In our digital age, we have grown accustomed to having everything readily available at our fingertips. Grocery shopping and same-day delivery? Check. Thousands of movies and TV shows? Check. Posting your latest picture? Check. Everything must be fast and easy to use....
9 Insights from the Google Leak to Help You Look at SEO Differently
Last month, a major Google data leak occurred, giving us a unique opportunity to gain insight into how Google ranks websites. With over 2,596 modules and 14,014 attributes documented in the API, a wealth of information is available to enhance your SEO strategy. By...
Cravo Marketing Recognized Among Top Content Marketing Agencies
In the labyrinth of digital marketing, content reigns supreme. It's the beacon that attracts, educates, and converts your audience. Amidst this backdrop, Cravo Marketing has emerged as a trailblazer of innovation and efficacy, particularly within the content marketing...
![[DIY] 5 Small Business SEO Tips to Boost Your Website in 2024](https://cravomarketing.com/wp-content/uploads/2024/02/Small-Business-Owner-Holding-Open-Sign-400x250.jpg)
[DIY] 5 Small Business SEO Tips to Boost Your Website in 2024
Search engine optimization (SEO) can feel like an intimidating task for small businesses looking to improve their online presence. With the unknown of Google’s algorithms requirements and the endless sea of advice available, it’s easy to get lost. However, you don't...
Cravo Recognized as a Top SEO Agency in 2024 by Rankwatch
In the fast-paced world of digital marketing, choosing the right SEO agency is crucial for businesses seeking to increase their online visibility and drive organic traffic. Today, we are proud to announce that Cravo Marketing has been recognized as one of the top SEO...
Harnessing the Power of Holiday Advertising
The holiday season is a pivotal time for businesses, as it not only signifies a time of celebration and joy but also presents a unique opportunity to tap into consumer sentiment and drive sales. With people in a festive and giving mood, businesses have the chance to...
Black Friday Marketing Ideas
Black Friday and Cyber Monday – two dates that hold immense potential for businesses to skyrocket their sales with strategic opportunities to enhance brand visibility, engage customers, and significantly boost revenue.
What is an H1 Tag? SEO Best Practices
You’ve heard it before: SEO is the lifeblood of any successful website. But let’s dive deeper into one of its vital components - the H1 tag. This may seem like a small detail, but when used correctly, it can significantly elevate your website’s visibility. ...
How Graphic Design Impacts Businesses
Graphic design has become even more critical in this digital age, where information is just a click away. It's no longer a 'nice-to-have' but a vital part of any successful business strategy. Why, you ask? Well, consider this: we live in a world where our attention...
What Is SEO All About? – Learn the Basics
Search Engine Optimization, or SEO, is a digital marketing strategy that focuses on improving the visibility and ranking of a website on search engine results pages (SERPs). The primary goal of SEO is to attract more organic traffic to a website by making it appear...
The Ultimate List of Marketing Trends – 2023
The digital marketing train left the station some time ago, but you still have time to get on board. Whether you have an online business, a brick-and-mortar establishment, or both, you need a digital marketing strategy. Marketing Trends for 2023 - Build on Responsive...