1. Become an expert on the subject
The definition of an expert is: “A person who has a comprehensive and authoritative knowledge of or skill in a particular area.” By writing about different aspects of your business you will start being regarded as an authority on the subject. This shows people that you are not just selling a product or a service, but that you are a master of your craft.
2. Have a well-written answer to every question
One strategy for a blog campaign is to answer those most frequently asked questions – exactly what I am doing here with this article. If you own a yoga studio you might blog about the benefits of hot yoga. If you are a real estate agent, you might want to talk about the best time to sell a house.
With a vast library of well-written content, anytime a lead or customer has a question, you may forward them the appropriate blog. It will not only answer their question thoroughly but also showcase your knowledge on the subject.
3. Blogs are amazing new content
Content is vital to any marketing activity – and blogs are wonderful for that. Sharing your newly created content on social media, emailing freshly crafted articles to your readers’ inbox, and frequently updating your website with informational bits are just some of the many ways blogs can feed your marketing channels. In a hyper-competitive world, creating great content to share with your audience will help you break away from the clutter.
4. The biggest benefit of blogging – Improving SEO
Search engines, such as Google, like when pages talk about one single subject – that is why we recommend focusing on only one specific keyword. Without blogs or landing pages, it will be difficult for you to cover all the topics you may want to focus on your website.
Blogs allow you to talk about the many facets of your business in a way that search engines will approve and hopefully rank. Besides that, without blogs, your website would not enjoy the benefits of new content and you would see fewer returning visitors and higher bounce rates.
Despite some eye-popping benefits of blogging, it’s noteworthy to mention that it is not an easy endeavor. Having a regular cadence, developing content that your audience will love, and having well-written & SEO-optimized articles are time-consuming. To reap the benefits of blogging you must make a long-term commitment to it – you do not want to end up with a blog section consisting of just a handful of posts.
If you are not a content writer, do not know how SEO works, or just don’t have the time to commit to blogging, let us help!