Unparalleled Marketing Automation and Email Marketing in San Diego

As the top San Diego email marketing and marketing automation agency, Cravo creates pathways to generate more leads, sales, and revenue through creative, captivating, and conversion-focused emails.

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Full-Service Email Marketing in San Diego

Email marketing is one of the most tried and true digital marketing strategies out there, and Cravo Marketing’s email & automation team is ready to take your business from good to great. At Cravo, we know exactly how to boost your email conversion rate with data-focused and elegantly designed emails.

Everything will be taken care of, from coding to campaign management, personalization, optimization, reporting, and everything in between. Most importantly, we will focus on increasing revenues, nurturing leads, driving contacts through the sales funnel, or whatever your marketing goals are!

Lead Nurturing and Marketing Automation

Lead nurturing is essential to every successful email marketing campaign. Instead of just blasting the same email to all your contacts, lead nurturing allows a more granular approach to driving leads through the marketing funnel. Your customers’ purchasing decisions can take weeks or even months, so you must nurture your leads until they become customers.

Lead nurturing considers where the lead is on the funnel and sends emails accordingly. For example, if a form is filled on your website, it would be ideal to insert that new lead into a welcoming series. If a lead or customer has not interacted with your brand for a certain period, a re-engagement campaign might win them back.

Email marketing platform MailChimp
Marketing Automation platform HubSpot
Marketing Automation platform Marketo
Email marketing platform Klaviyo
Email marketing platform Constant Contact

Our Favorite Email and Marking Automation Platforms

Choose the platform that best fits your needs

There are multiple great email service providers (ESPs) and marketing automation options. Our team has experience with various platforms such as MailChimp, Klaviyo, HubSpot, Marketo, etc. If you already have your preferred software, great! Otherwise, we will select the one that best fits your business’ needs.

We will completely manage and make sure you’re getting the most out of your platform and contact list to maximize your email marketing initiatives.

Does email marketing actually work?

Numbers don’t lie

  • The average email subscriber is worth $48.87 (DMA).
  • Email marketing’s ROI is 36:1 (Constant Contact).
  • 89% of Americans check email at least once a day (Eleventy).
  • 60% of consumers say they’ve made a purchase as the result of a marketing email they received. Only 12.5% of consumers say they’d consider using the ‘buy’ button on social media (Constant Contact).
  • Email engagement is around 20% throughout all industries. Facebook organic engagement plummeted to less than 1% (RivalQ).

600%+ Growth in Email Marketing Revenue

Your email list should be earning its keep. For one ecommerce business, we increased annual email-attributed revenue by more than 600% compared with the year before we took over.

We replaced generic product pitches with content subscribers wanted to read. Targeted campaigns, audience segmentation, and automated customer journeys delivered more relevant messages throughout the buying process.

Open rates climbed from the 30% range to nearly 50%. Behind those results was a complete operation: strategy, copywriting, design, mobile optimization, list cleanup, and ongoing testing, with conversion tracking keeping the focus on business results.

Your next customer could already be on your email list. Let’s give them a reason to buy.

EMAIL MARKETING FAQ

How will email marketing help your business? Email marketing is the perfect way to reach out to your customers and keep them up-to-date on your latest products, services, or promotions.

Reach Out Today!

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