Unparalleled Email and Marketing Automation Services in San Diego
As San Diego’s top email marketing and marketing automation agency, Cravo creates pathways to generate more leads, sales, and revenue through creative, captivating, and conversion-focused emails.
Full-Service Email Marketing in San Diego
Email marketing is one of the most tried and true digital marketing strategies out there, and Cravo Marketing’s email & automation team is ready to take your business from good to great. At Cravo, we know exactly how to boost your email conversion rate with data-focused and elegantly designed emails.
Everything will be taken care of, from coding to campaign management, personalization, optimization, reporting, and everything in between. Most importantly, we will focus on increasing revenues, nurturing leads, driving contacts through the sales funnel, or whatever your marketing goals are!
Lead Nurturing and Marketing Automation
Lead nurturing is essential to every successful email marketing campaign. Instead of just blasting the same email to all your contacts, lead nurturing allows a more granular approach to driving leads through the marketing funnel. Your customers’ purchasing decisions can take weeks or even months, so you must nurture your leads until they become customers.
Lead nurturing considers where the lead is on the funnel and sends emails accordingly. For example, if a form is filled on your website, it would be ideal to insert that new lead into a welcoming series. If a lead or customer has not interacted with your brand for a certain period, a re-engagement campaign might win them back.
Our Favorite Email and Marking Automation Platforms
Choose the platform that best fits your needs
There are multiple great email service providers (ESPs) and marketing automation options. Our team has experience with various platforms such as MailChimp, Klaviyo, HubSpot, Marketo, etc. If you already have your preferred software, great! Otherwise, we will select the one that best fits your business’ needs.
We will completely manage and make sure you’re getting the most out of your platform and contact list to maximize your email marketing initiatives.
Does email marketing actually work?
Numbers don’t lie
- The average email subscriber is worth $48.87 (DMA).
- Email marketing’s ROI is 36:1 (Constant Contact).
- 89% of Americans check email at least once a day (Eleventy).
- 60% of consumers say they’ve made a purchase as the result of a marketing email they received. Only 12.5% of consumers say they’d consider using the ‘buy’ button on social media (Constant Contact).
- Email engagement is around 20% throughout all industries. Facebook organic engagement plummeted to less than 1% (RivalQ).
Success Stories From Your Email Marketing San Diego Team
How Cravo Marketing catapulted an email marketing campaign from zero to over $495k in 12 months
A multi-brand company partnered with Cravo Marketing for its email blasts only.
In the past months before the project started, all three brands had $0 in revenue from email marketing. The results for the first 12 months?
$495,555 with email blasts only!
EMAIL MARKETING FAQ
How will email marketing help your business?
Email marketing is the perfect way to reach out to your customers and keep them up-to-date on your latest products, services, or promotions.
Email marketing encompasses many marketing services, and can be tailored to your specific business goals.
Full-service email marketing agencies assist with strategy development, target audience identification, copywriting, email design, scheduling, testing, list segmentation and management, reporting analytics and more.
Deliverables from a top-tier email marketing agency often include:
- Segmentation strategies that drive behavior-based campaigns.
- Beautiful custom-designed emails.
- Automation tools designed to drive targeted messages based on user behavior.
- Remarketing capabilities.
- A/B testing for conversion optimization.
- Detailed performance evaluations and reports, and more.
Through full-service email marketing solutions, businesses can quickly gain momentum without breaking the bank.
Businesses can no longer ignore email marketing as a highly effective marketing channel. Statistics show that the average worth of an email subscriber is $48.87 (DMA) and that return on investment of email marketing is, on average, 36:1 (Constant Contact).
Of all Americans, 89% check their emails at least once a day (Eleventy), and 60% are willing to make a purchase due to email marketing compared to only 12.5% willing to buy via social media (Constant Contact) – indicating how powerful this marketing channel is for conversions.
Comparatively speaking, engagement rates through emails remain high, with an average rate of 20%. In contrast, Facebook’s organic engagement rate has significantly decreased – almost down to 1% (RivalQ) – making emails an exponentially better method for marketing outreach than social media.
Email marketing has become more important than ever, with companies striving to quickly reach their target audiences directly and in an engaging way. Emails can be tailored to a business’s specific needs as well as tracked to see what customers are responding well to, enabling businesses to make sure their efforts are paying off.
A good email strategy will help a business gain more leads, increase customer loyalty and ultimately drive sales. With the right approach and content, email can be an incredibly powerful tool for connecting with customers in a very intimate way.
When looking at email marketing costs, there are several elements to consider. The level of service provided by the email marketing agency, the frequency of emails sent, the type and complexity of campaigns, and marketing automation are just some factors that will determine the cost of email marketing services.
Companies usually invest between $200 and $1500 each month to ensure effective email marketing management. Leveraging this cost-effective strategy promises a return on investment that can significantly boost business.
To measure the success of our campaigns, Cravo Marketing offers comprehensive analytics and monthly reporting for your email marketing and automation campaigns. As a top email marketing agency in San Diego, we strive to offer detailed insights on campaign performance, giving you a clearer understanding of how your campaigns are faring.
This thorough analysis enables more effective campaigns and provides rewarding indicators of successes as they occur. Ultimately, we believe consistent measurement is the most reliable way to see lasting improvement. With monthly feedback, you’ll be able to track your progress and ensure you’re moving closer toward your goals.
Reach Out Today!
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