The digital marketing train left the station some time ago, but you still have time to get on board. Whether you have an online business, a brick-and-mortar establishment, or both, you need a digital marketing strategy.
Marketing Trends for 2022 – Build on Responsive Websites
At this point, every business should have a fully-functional responsive website. Desktops and laptops and still popular, but smartphones and tablets account for an estimated 4.32 billion unique mobile users worldwide. If your clients can’t have a user-friendly experience on their mobile devices, they will likely abandon your website.
The single most significant eye-popping fact regarding mobile websites is speed: Google states that 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load. Making sure your website is fast is crucial because if your audience doesn’t even reach your site, there is nothing else you can do.
SEO is the Holy Grail
What is better than free? Not much, right? Well, that is what SEO is. Optimizing your web pages to a topic will help you rank higher on those Google rankings.
Every marketing channel has an Achilles’ heel. Social media’s engagement is low, print and traditional channels are hard to measure results, and a large amount of the population intentionally ignores paid ads. Most importantly, all these channels are expensive to market on. SEO has problems as well, such as taking months to see results, besides being the most competitive channel there is.
However, you are golden when you make it to the first page. That free, high-converting traffic will just keep coming without you dropping a sweat. Everybody searches the internet for products and services, so make sure you are on top of the list to grab that business.
Email Marketing is Still King
No matter what anyone says, email continues to be a powerful marketing trend, especially in 2022. Ready for some jaw-dropping statistics? Well, get ready to be surprised:
- The average email subscriber is worth $48.87 (DMA).
- Email marketing’s ROI is 4,200% (Constant Contact).
- The average newsletter open rate is 21.33%, 20x higher than a Facebook post engagement (MailChimp).
- 86% of consumers prefer email-based marketing messages over Facebook ads, TV commercials and display ads (HubSpot).
- Email converts 40x more leads into customers than Facebook and Twitter combined (McKinsey).
Email marketing allows you to track your customers’ actions better, know what they prefer, and, most importantly, customers are more receptive to being marketed by email than on social media.
Of course, you can no longer send out boring content that pushes people to hit unsubscribe. Make sure your content is relevant, informational, and not spammy!
Marketing Trends Mindset for 2022: Stop Following Fads and Focus on What Delivers Results
Marketing trends for 2022 include creating content for your brand that stands out. TikTok videos and Instagram Reels are fun, cute, and catchy. But are they the answer to your marketing question?
If cute videos don’t:
Convert to sales
Increase meaningful engagement
You’re better off sticking with traditional marketing strategies. For example, create quality videos that stand out and convey a story that ends with a call to action.
You don’t have to abandon social media fads altogether. Become strategic when using it, and remember that your marketing goal is probably measured in dollar signs and not in the number of likes and followers.
Meet Your Audience Where They Are
Marketing businesses work best if you know how to reach your audience. A vital marketing trend for 2022 is personalizing content for an intended audience and dissipating that content through the proper channels.
A personalized strategy means meeting your audience where they are online. It also means bringing content in a relatable manner. Just because your audience ages range from 18 to 62 doesn’t mean they receive messaging the same way.
A social media marketing strategy might work best for a young audience. A solid email marketing campaign might work best with professionals and a mature audience.
Figure out how to spread your marketing message around. Make sure to avoid the classic mistake of assuming your personally preferred marketing channels are the same as your audience.
Businesses Need Your Product
We heard a lot about B2B marketing several years ago. The chatter has settled down recently but expects to see a resurgence in 2022.
Marketing trends in 2022 will include businesses marketing their products and services to other companies. Cold calling and messages on social media haven’t panned out well. Try approaching B2B marketing with the same enthusiasm as your strategies to reach end consumers.
Keep in mind, behind the business you’re trying to reach is a human with decision-making power. Show them why your product or service is the solution to a problem. Next, make it worth their time to learn more.
Are You Ready for 2022?
Some of these marketing trends for 2022 you may already be doing. Now is the time to shift gears and incorporate new trends and strategies.
If you’re new to digital marketing and need a marketing agency to get you started, we’d love to work with you. Click here to reach out to us.